Deaf Awareness Week: Challenging Hearing Loss Perceptions

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Challenging perceptions of hearing loss is one of the aims of Deaf Awareness Week which starts on Monday.

This is an annual event, primarily promoted by the UK Council on Deafness, to encourage charities and organisations to join forces to raise awareness of the hearing loss faced by one in six people in the UK.

New technology

There’s a huge amount of support, information and new technology available to help with hearing loss and deafness. But many people aren’t aware of this and organisers hope that Deaf Awareness Week will help to change this.

The aims are:

  • Continue to raise awareness
  • Improve access to education, health, social care and employment
  • Make sure people have the accessible information they need
  • Advocate and inform Government and the public about deafness and hearing loss
  • Provide support to the All-Party Parliamentary Group on Deafness
  • Prevent hearing loss
  • Improve the quality of services for people who are deaf or have a hearing loss.

The theme for the week is Connect and Communicate, which aims to highlight the positive outcomes of being deaf aware.  Involvement, not only throughout Deaf Awareness Week, but each day, can help improve the understanding of all types of deafness.

Positive attitude

A spokesman said: “Connect and Communicate is a tremendous opportunity to celebrate the positive attitudes to deafness, seek social inclusion and raise awareness of the huge range of organisations, both nationally and locally, that champion greater deaf awareness and support.”

While the majority of people affected by hearing loss are over the age of 60, hearing loss can happen to anyone, regardless of age.

Hearing check

At the moment there are about 11 million people in the UK affected by hearing loss, with 3.7 million of those of working age.

*If you think your hearing isn’t as sharp as it used to be then visit your GP to get it checked or ring us on 0800 028 6179 to arrange a free hearing test with one of our audiologists.